5 ways to Effective Social Media Marketing
The famous American writer, Maya Angelou once said ‘You can’t really know where you are going until you know where you have been.’ You’ll agree that her words are absolutely true.
Knowing your current performance has to do with having a sense of direction, Yet, it also goes further in helping you plan adequately for your future objectives.
Sadly, many people just see social media as a place of mere social and leisure interactions. They do not recognize that the power of social media is in the wide reach.
Others even disregard social media because according to them, ‘Our customers know where to find us.’ Well, who says you can’t reach more people and gain new customers?
After all, every business is out to grow their customer base, expand their reach and gather maximum profit. To achieve these today, social media is the cheapest and surest avenue you can take advantage of.
If you’re all about creating brand awareness and attracting potential customers, then social media marketing is just what you need.
What is social media marketing?
Remember what we said about social media as a tool for leisure? Now, add ‘marketing’ or ‘promotion of goods and services’ to that.
Social media marketing involves the use of social media platforms to secure customers and promote your brand with the aim of generating sales, leads or conversions.
When it comes to social media marketing, there’s a need for planning and deliberate action. Otherwise, you’ll just find your voice and online presence lost among a million others.
So, how do you ensure that your social media marketing works? Follow these 5 simple rules for effective social media marketing:
- Audit: Are you an oldie with one or two social media accounts? Or you’re a rookie that’s fresh in the game? Either way, you need to understand where you are, the current status of your online visibility, or lack thereof. Also, take a look at the performance of your competitors. The essence of looking at your competition is not to copy but so you can have an idea of what you’re missing.
- Knowledge: Know your brand, know your audience and know the right platform. When you know what your brand stands for, then you would understand the purpose that it serves. This will, in turn, help you determine the specific audience that will find your product or service useful. Also, there are approximately 200+ active social media platforms all over the world. Choose the best platform for the message you want to spread. For instance, Instagram is great for Image/Video-based content while Twitter works for short content.
- Content: If the founder of Microsoft, Bill Gates, says that ‘content is king’, who are we to disagree? Now, when there’s so much content online, how do you make yours stand out? Creativity! By using trending issues, real-time events, and everything that can catch the fancy of your audience, keep spreading your message.
- Management: Now that you’ve created and curated amazing content that your audience would love, the next step is publishing it and getting the expected response. Cos, believe it or not, people want to buy stuff online but they hate being sold to. So, how do you stay safe in this quest? Don’t just unleash content to the public. Set a posting schedule, engage the audience and maximize user-generated content like reviews, feed backs, testimonials, etc.
- Keep track: Certainly not the least important, tracking and analytics is where you see the results of all the work so far. In fact, it all boils down to our initial statement from Angelou. This is the road map that will guide you on the journey to your ultimate goal. When you know how many clicks or comments your posts are generating, you can continue with what the audience want and make changes to what’s not working.
Remember what we said earlier about the number of social media networks available globally? Well, we’re certain that all your target audience is not likely to be clustered on only one platform. So, don’t limit your brand to one platform. Be creative with your content, adapt your message to fit different platforms. Have a clear strategy and show your brand in the best light. Experiment on the journey to building a strong online presence.
The most important thing is to get your message across to those who need it without sounding salesy or spammy. Don’t say we didn’t teach you one or two.